Fengtai packaging, the hottest leading packaging e

2022-08-01
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Fengtai packaging, a leading packaging enterprise in China, has ushered in a magnificent turn. Release date: Source: Internet editor: China Packaging browsing times: 1098 copyright and disclaimer. Core tip: at the beginning of 2015, Fengtai packaging, as a leading packaging enterprise in China, has ushered in a new round of "peak season". More than 200 workers work in two shifts, and the products are still in short supply. The young man, who is the sales manager of the company, said: "we have just held a production and marketing coordination and guarantee meeting. All departments of the company are on the brink of war and work overtime to ensure supply. In recent years, we have been doing the packaging and printing of snow beer, Wahaha and other enterprises. In a few days, Budweiser will talk with us about cooperation..."

[China Packaging News] machines roared in a huge workshop of 60000 square meters, Several automatic production lines are running at a high speed, advanced and providing more powerful support for the market. Next to the tall packaging printing machine, the first 512 bytes (corresponding to 256 Chinese characters) of the text on the whole page of the packaging box are neatly piled into hills. Take a closer look. On the packaging boxes of different sizes and colors, there are words like Changhong, Hisense, TCL, Wahaha, China Resources, xiangpiaoping, etc. Dozens of workers are constantly checking and sorting these packing cases. A young man running in from the outside complained loudly to the person in charge of the workshop: the demand is huge, and the orders are bursting! You should hurry here

this is what we saw recently in the production workshop of Sichuan Fengtai Packaging Co., Ltd. located in Fengtai Industrial Park, Shima Town, Youxian district

transformation and upgrading from passive to active

at the beginning of 2015, Fengtai packaging, as a leading packaging enterprise in China, ushered in a new peak season. More than 200 workers worked in two shifts, and the products were still in short supply. The influence of the loading method of Jinan gold testing spring experimental machine on the experimental results can not be ignored. A young man, who is the sales manager of the company, told us: we have just held a production and marketing coordination and guarantee meeting, and all departments of the company are in a war ready state, working overtime to ensure supply. Over the years, we have been doing the packaging and printing of snow beer, Wahaha and other enterprises. In a few days, Budweiser will talk with us about cooperation. Next door, another company under Fengtai group, Mianyang Zhongjin Technology Co., Ltd., is also very hot in the production workshop. The first domestic water heating and air conditioning floor produced with Korean patented technology is constantly flowing out of the production line

the two seemingly unrelated industries belonging to Fengtai group make the Fengtai Industrial Park vibrant, and also send a strong signal: Sichuan Fengtai group, a traditional manufacturing enterprise starting from packaging and printing, is transforming into a modern enterprise with diversified development

Fengtai group was founded in 1997. At first, it was specialized in paper packaging business. Later, it gradually grew and expanded. With the business philosophy of scientific packaging, green packaging and customer satisfaction packaging, it continued to carry out mechanism innovation, management innovation and technological innovation. It has successively won the titles of China's leading packaging enterprise, China's top 100 printing enterprises, and China's most valuable small and medium-sized enterprises. However, in recent years, with the impact of factors such as the market downturn, the rise in raw material prices, the increase in labor costs, and the price decline, the packaging and printing industry has entered a bottleneck period of development, and Fengtai packaging is also facing the same dilemma

how to meet the challenge and change from passive to active? After careful consideration, Fengtai group decided to start from three aspects and seek development through change: first, adjust the industrial layout and march into other fields while continuing to vigorously develop the packaging and printing industry; Second, technological innovation, transforming from traditional technology to high-tech; Third, change the marketing mode

diversified development to achieve gorgeous transformation

after several years of efforts, Fengtai group has realized the strategic transformation from single industrial structure to diversified operation. At present, it has successfully set foot in the fields of packaging and printing, energy conservation and environmental protection technology, real estate development, construction, non-ferrous minerals, finance and credit, and has 15 companies under it. It is understood that in the next step, while further developing high-tech and high-tech industries, the company will enter the modern service industry to achieve sustainable and healthy development in an all-round way

the upgrading of the industry's most cutting-edge equipment and vigorous technological innovation have laid a solid foundation for the transformation and upgrading of Fengtai group. The original capacity created by 1000 people can now be completed with less than 300 people, which not only greatly saves manpower, but also improves efficiency. In terms of marketing strategy, while maintaining the traditional marketing mode, Fengtai has built an e-commerce platform, developed online and offline synchronously, and achieved remarkable results

in 2011, Fengtai Group invested 600million yuan and newly acquired 260 mu of land to build Fengtai Industrial Park in Shima Town, Youxian district. At present, phase I of the industrial park has been completed and put into operation. After the completion of phase II, it is expected to achieve an annual output value of 1.5 billion yuan

transformation is bound to be painful, and Fengtai group is no exception. However, the group is particularly pleased that when the enterprise is facing transformation pains and development difficulties, the municipal Party committee, the municipal government, Youxian district Party committee, the district government, the economic and Information Technology Commission, the state tax, the local tax, the Bureau of culture, radio, film, television and new information technology and other relevant functional departments have given great help and spared no effort to support it from the aspects of industrial planning, policies, funds and so on

the former king of packaging and printing has ushered in a magnificent transformation. Today, Fengtai Packaging Co., Ltd. is already the flagship enterprise of Sichuan culture and is known as the benchmark of printing and reproduction in Sichuan Province. Under the guidance of the national industrial policy, the company has actively implemented the technology development strategy and industry integration strategy, followed the benefit oriented development path of establishing Petrochemical exchanges by technology, and has now been built into a packaging and printing industry base and Mianyang cultural industry demonstration base. Fengtai aims to become one of the top ten packaging enterprises in China. This year, we will build the industrial park into a provincial cultural industry demonstration base. The person in charge of Fengtai told them that they have this confidence and strength

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