The hottest new 4trillion hit, waste heat residual

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Several years later, if we have the opportunity to review this history, people may be surprised at the decisions made by these dozens of enterprises today, and repeatedly sigh: originally, history began on that day

the new four trillion hit

things are quite simple

on January 16, 2013, Shaangu group, a leader in China's general machinery industry, led more than 60 enterprises and institutions to establish a sub industry branch called energy recovery equipment branch, which is subordinate to China General Machinery Industry Association. Considering that there are hundreds of associations, branches and societies of similar sizes in China, this branch seems nothing special, but the two sets of data make this branch, Quite interesting

according to the investigation, a large number of waste heat, residual pressure and combustible gases (such as waste heat of high-temperature exhaust gas, waste heat of high-temperature products and slag, residual pressure of high-pressure fluid, blast furnace gas, etc.) will be generated in the industrial production processes of metallurgy, petrochemical industry, building materials, etc. The data shows that the total resources of residual pressure and waste heat in various industries account for about 17% to 67% of the total fuel consumption, and the heat energy that can be recycled is about 60% of the total resources of residual pressure and waste heat. What is this concept? A more straightforward example is: in a steel plant, less than half of the heat energy generated by the combustion of coal used to make steel is actually used, while most of the rest is released in vain

of course, under the increasingly tense energy situation in China, people will soon find that this is actually a quite common situation. In short, China's industrial production energy consumption is too high, while the industrial residual energy recovery and utilization efficiency is relatively low. The existence and intensification of this pair of contradictions eventually lead to the energy consumption per unit product and per unit GDP in China's industries such as steel, petrochemical, textile and so on, which are far higher than the world average

before listing the second set of data, let's put a discussion in the middle:

if someone asks you, what is the hottest, most important and most integrated problem in China's industrial economy at present? Nine times out of ten, you will reply without thinking: change the mode of economic growth and realize the transformation and upgrading of enterprises. Yes, this is basically a consensus

but if you continue to ask, how to specifically change the mode of economic growth? How to strengthen the exchange and cooperation inside and outside the province and at home and abroad to achieve transformation and upgrading? You will immediately find that there are really a thousand Hamlets among a thousand readers. Everyone will talk about it together, but the result is often inconclusive

well, now let's look at the second group of data:

on July 30, 2011, at the second global green economy wealth forum held in Beijing, Xie Zhenhua, deputy director of the national development and Reform Commission, predicted that by 2015, the total output value of China's energy conservation and environmental protection industry will reach more than 4trillion yuan. On the morning of September 12, 2012, Zhang Xiaoqiang, deputy director of the national development and Reform Commission, who participated in the summer Davos forum, said at the smart growth and smart economy sub forum that China will invest more than 3.6 trillion yuan in key energy conservation and environmental protection projects during the 12th Five Year Plan Period

the continuous statements of the senior government seem to be clearly revealing such a message: the economic development mode that has relied on investment to drive the scale growth of output value for many years is becoming history. Changing the mode of economic growth and realizing transformation and upgrading will become the basic driving force of economic growth in the new era, and the most important thing is that energy conservation and environmental protection are becoming the basic means to realize the transformation of the mode of economic growth

in fact, four years after the 4trillion investment in the face of the 2008 financial crisis, China's economy is facing the severe challenges of sluggish external demand and increasing downward pressure on economic growth. It is imperative to find a new economic growth engine. At the end of July 2012, the Chinese government released the highly anticipated 12th Five Year Plan for the development of strategic emerging industries. Energy conservation and environmental protection has become the first of the seven strategic emerging industries. In the future, it will focus on the development of key technology and equipment, products and services for energy efficiency, advanced environmental protection and resource recycling. At the same time, in the more than ten 12th Five year development plans and relevant industrial policies formulated by relevant national ministries and commissions, requirements have been put forward for the development of technologies and equipment for energy recovery and utilization systems such as residual pressure and waste heat

obviously, once we look at the newly established energy recovery equipment branch under the China General Machinery Industry Association from this level, it will be of great significance. It is estimated that the output value of 4trillion energy conservation and environmental protection is enough to support the energy recovery equipment market of hundreds of billions of yuan per year. It can be predicted that the application of waste heat and pressure energy recovery equipment in metallurgical, petroleum, petrochemical, electric power, building materials and other industrial industries in China in the future will have a broad prospect and huge market space

don't underestimate energy conservation. Even 1% energy conservation in the steel industry will bring huge economic benefits! Zhang Ben, a professor at Zhejiang University who has studied fluid industry for many years, calculated that if the overall energy efficiency of the steel industry was increased by 1%, 6.3 million tons of standard coal could be saved every year, equivalent to 15.5 billion kwh of electricity saving, and 18million tons of carbon dioxide emissions could be directly reduced

as the largest energy producer and consumer, China uses more energy, but does not save it. On the day of the establishment of the branch, Dr. Yang Hongwei, director of the energy efficiency center of the Energy Institute of the national development and Reform Commission, pointed out that 60% of industrial energy is wasted in the form of waste heat, and energy conservation and emission reduction has been set as a national policy. To surpass the Eleventh Five Year Plan in the 12th Five Year Plan, relying on technology and equipment is the key

in fact, just take the steel industry as an example. In the past, 20% of the blast furnace heat energy in the steel industry was discharged, but now TRT (blast furnace top residual pressure recovery turbine generator set) is widely used for recovery. At present, there are only 860 sets of TRT in operation in China, and Shaangu, which has been dormant in the field of energy conversion for more than 40 years, currently has the largest share of TRT units in the world

speaking of this, there is a problem that it seems unreasonable to increase the recycling rate of packaging paper and cultural paper by about 10% and 8% respectively: since the market space is huge, and since Shaangu has already possessed the relatively leading technology and core equipment manufacturing advantages in this field, why not expand it exclusively, but take the initiative to attract dozens of peers to set up an industry branch together? This seems a little inconsistent with the traditional competitive concept of Chinese enterprises. What is more incredible is that on the day of the establishment of the branch, Yin Jian'an, chairman of Shaangu group, actively called for: the branch is a resource platform, and the future goal is to carry out in-depth cooperation in R & D resources, equipment resources, financial resources and so on. What's going on

innovation of business model

people familiar with shooting and table tennis team games will find that the key to victory often lies not in the players with the most powerful impact intensity in the team, but in the relatively backward players, which largely determines the final competitiveness of the team. Now, this short board effect in sports competition is similar to the positive pole in the commercial competition of the world fluid industry

now the competition has gone far beyond the era of competing for the technology and value of a single product. What we are fighting for now is the ability of an overall solution, which is the competitiveness of a system. When asked what is the greatest significance of taking the lead in establishing a branch for Shaangu group, Yin Jianan gave such an explanation. Over the past years, I have found that the real strength of multinational companies may not be in a single point, It is the system competitiveness that they obtain by relying on group operations and synergy, which is the most lacking in Chinese enterprises, because we are all wandering soldiers and scattered courage. As a result, people come from the group army, and pay great attention to cooperation and collaborative operations. Then we are certainly not their competitors in the competition, which is particularly obvious in the fluid industry

in fact, the recovery and utilization of residual pressure and waste heat energy is a typical system engineering. Its products involve many fields, cover a wide range, and many enterprises participate in research, development, design, and manufacturing. Over the past years, due to the lack of unified planning, coordination and guidance on the recovery and utilization of residual pressure and waste heat energy, the rapid development of the recovery and utilization of residual pressure and waste heat energy in China has been seriously restricted. At the same time, most of the world's famous companies focus on building system solutions, either the division of labor and cooperation of several enterprises, or the formation of synergy within a diversified company

taking Shaangu as an example, although it has made great breakthroughs in many core equipment in the field of fluid industry, it is still slightly inferior to foreign multinational companies such as GE, Siemens and Mitsubishi Heavy Industries in terms of system integration. In this case, the rapid integration of resources and the formation of the overall operation of the group army has become a vital step for Shaangu in the face of the rapidly expanding Chinese energy recovery market. Whether it can seize the opportunity to obtain competitive weight is a vital move for Shaangu, especially for other enterprises participating in the branch

I am very impressed that the establishment of this branch today has received the participation and support of more than 60 industry related parties, and basically everyone spontaneously chose to participate based on the market economy. This is completely different from most of our industry associations in the past, which were transformed as governments, or LED and led by governments. I think this shows that our market economy conditions are maturing. You see the significance of doing such a thing together, After being elected as the chairman of the branch, Yin Jian'an, chairman of Shaangu group, began his election speech with such a passage

to the surprise of the outside world, among the more than 60 member units of the branch, in addition to the participants from the fields of production, learning and research, such as Shaangu group, Hefei General Machinery Research Institute, Chongqing general industry (Group) Co., Ltd., CITIC Heavy Industry Machinery Co., Ltd., Xi'an Jiaotong University, several end market customers and financial institutions have been introduced, The ultimate goal of all this is to innovate business models

since energy recovery equipment belongs to a system project with relatively high one-time investment, no matter whether it is using customers or equipment suppliers, the initial investment and subsequent operation of the project require no small capital investment, which makes it extremely important to introduce financial institutions for operational investment. At this time, One of the advantages of the leader Shaangu group has been fully demonstrated: Shaangu has been trying to transform from a simple equipment supplier to a service operator in the past. In this process, it has accumulated a lot of experience in using financial leverage for project operation

the fundamental foothold of this association is to jointly promote the development of industry and industry, so I think the key is not to say how your plant and equipment are, how much your scale and technology are, but to see your ability to solve problems for customers. We should consider problems from the perspective of customers' Industrial chain system and innovate the mode of solving problems for customers. Customers are a very important link to promote industrial development and progress, Finally, we should work together to solve the technical, market and financial problems encountered in the development of the industry

the above discussion of the industrial value brought by the establishment of the branch by Yin Jian'an won the lasting applause of the participating member representatives, because it is very likely that this newly established secondary industry association will not only be China's energy-saving environment

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