The rise of online video will completely overturn the long-term concept of "TV" in our minds
outside the scope of traditional television, various new digital connection systems and services are emerging. They threatened to shake the already rigid infrastructure of film and broadcasting companies and pose a threat to consumer electronics giants; At the same time, they also bring a set of new technical and business challenges
if we want to accelerate this upcoming revolution, the system manufacturer must promote three changes: breaking the "walled garden" mode of content, solving the current chaos of adapter boxes, and formulating some network video software standards
optimists believe that the good news now is that the key content problem has been solved. Apple claims that its iTunes Store currently has 750 TV and movie programs, and has sold more than 1.3 million films. Hollywood has helped create CinemaNow and Movielink stations, on which hundreds of digital movies and programs are available for sale or rent. But this is only one aspect of the matter
"all the video content you can think of has appeared on youtube, although it is still illegal and the quality is not good." Richard Doherty, head of envisioneering, a consulting firm, said. With the increase of consumer HD cameras, a large amount of video content produced by users themselves is coming. "Within 10 years, ordinary consumers will be able to shoot and output HD videos through their own." Doherty prophecy
the impact of the addition of new content on the original content pattern, like new and old players on the field, is both conflict and cooperation. The veteran media giant Viacom group is suing Google for allowing users to upload their program content to Youtube. At the same time, companies such as fox and NBC are also actively preparing their own video sites, hoping to compete with YouTube
"the emergence of any new media will encounter legal obstacles." Doherty pointed out, "in order to realize DVD playback, piles of legal documents had to be rewritten."
figure: this HP media smart TV can't be linked to youtube,
it can only be linked to a few Internet video stations through the HP station portal
with the emergence of Verizon's vcast and emerging mobile TV broadcasting services, cellular has also begun to become an important video source. In addition, at the CTIA wireless conference recently held in Florida, the concept of "sideloaders" for transferring content between networks and mobile devices has become a new hotspot
with the growth of Internet and wireless video, the concept of TV is changing from a "big guy" in the living room to a richer experience that is more special, more personalized and more mobile
"the future TV may be very different from the current one," Doherty said. "It may be just a screen, without a TV box or a remote control."
"in the past, watching TV often meant that everyone gathered in front of the big screen in the living room." He went on to say, "in this decade, we will make this situation history. At that time, the average audience of each TV will not exceed two, making the measurement results incorrect. Even the popular series lost, viewers can watch it on iTunes the next day or on YouTube an hour later."
adapters and integrated products
in this creative situation, new systems emerge in endlessly, and many new products appear in the form of bridging equipment between computers and televisions. At the Consumer Electronics Show (CES), Netgear, Sony and other companies showed media adapters that transmit Internet video to TVs. Apple recently released its own AppleTV, which has been widely respected
HP is more thorough. It released a fully integrated flat-panel TV with built-in Wi Fi on CES. Although this media smart TV has not attracted much attention, it at least symbolically represents a possible result. The product is a 37 Inch, 720 line by line resolution LCD TV, which is connected to the designated home computer through the built-in 802.11a/even if the above factors are taken into account
"consumers need to integrate radio and broadband." Jan Luc blakborn, director of HP digital entertainment, said, "over time, what is a PC? What is a set-top box? These concepts will become blurred. Because consumers need all devices to be able to seamlessly share program content."
many "small boxes"
most OEMs are stepping into the new world of online TV like infants. On CES, Sony released its own Internet video link HD, which is an adapter box specially used for Sony Bravia flat panel TVs. Starting from July, the product will be sold at a price of $299. It can only be used on Sony TVs with the coating on the inner wall of plastic bottles, which also enhances its sealing performance, including HDMI, USB and Sony's special user interface. These interfaces will be standardized on all Sony TVs from this year (except for TVs with only one series)
meridian auto Co., Ltd. showed a novel method on CES, which is a prototype docking station that can connect video iPod to HDTV through component video or HDMI interconnection. This docking station uses Marvell's 88de2710 video regulator to display standard definition video from iPod on Hd 1080p screen
"I think it won't be long before iPod has the ability of Apple TV." Analyst Doherty predicted
according to Jeroen Brouwer, marketing director of digital TV chip of NXP semiconductor company (NXP), similar integration is relatively direct. The existing TVs that can be directly connected to the Internet are configured in the same way as standard TVs, but with an additional circuit board. Brouwer believes that with the increasing demand for such use modes, suppliers may integrate this function directly into the core TV chip
in order to ensure ease of use and image quality, these systems currently adopt the "fence garden" mode for content sources. They do not provide connections to any Internet sites, but import users to specific partner sites. The content on these sites has been specially processed and can be well displayed on the system
for example, the cache and size of Sony adapter have been specially designed to meet the system requirements of video content of partners such as AOL and Yahoo. "Success stems from how much you can convert Internet videos to TV? And how much you can improve the usability of consumers so that they don't worry about background technology?" Phil Abram, vice president of TV marketing at Sony, said, "we must stop distinguishing between Internet video content and TV content. By that time, the market will really take off."
HP does the same. The company's system introduces users to HP's station portal, which links to its partners such as CinemaNow and Rhapsody. Users cannot watch youtube and other popular sites on large screen TVs
in addition to ensuring basic video quality and ease of use, the "fence garden" approach also helps system manufacturers reduce costs
Alex Thatcher, product manager of HP Wi Fi TV, said that HP's Wi Fi function increased the retail price of large screen TVs by about $300. HP uses a relatively simple embedded platform centered on sigma designs video decoder and does not support Macromedia Flash (many stations need flash, but codecs supporting this format are expensive)
NXP's Brouwer said that supporting popular formats such as flash and windows media is a key function for any next-generation Internet TV codec. (end)